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"Embrace is making a name for itself in the industry by giving mothers what they can't often get: comfortable, simple and sexy maternity and nursing essentials - appealing to the minimalist in us all."

"Bringing understated luxury to maternity wear, EMBRACE creates second-skin essentials you will be wearing on repeat – pregnant, nursing or not."

"This brand seriously knows how to deliver fuss-free and oh-so-comfy nursing bras that are simply to die for!"

Featured in Australia's Best Nursing Tops and Best Maternity Bras

Need Now, Wear Forever

The Nursing Dress
(Lilac)
Soft Ribbed Nursing Tank
(Cocoa Brown)
Soft-Cup Nursing Bra
(Cocoa Brown)
Luxe Nursing Bra
(Camel)
Soft Ribbed Nursing Tank
(Black)
Soft-Cup Nursing Bra
(Black)
The Nursing Dress
(Black)
Soft-Cup Nursing Bra
(Camel)
Luxe Nursing Bra
(Black)
The Ribbed Daily Tank
(Black)

The Reviews Are In

Soft Ribbed Nursing Tank
Living in these nursing tank tops from Embrace! They are literally the most comfy breastfeeding tank tops I own.
-Melissa Celestine Koh
Love this nursing bra
The fabric is amazingly soft and comfortable. My boobs have been very itchy and hard to please but this bra actually feels nice on. I’m also pumping and my Elvie fits perfectly. 10/10 would recommend!
Jaime, LUXE NURSING BRA
So comfy
It’s true - u forget you’re wearing a bra, that is how comfy it is
- AL, SOFT-CUP NURSING BRA
Exactly what I wanted
What a lovely tank! Gorgeous fabric, flattering cut, perfect length and covers my bra straps. Am looking forward to wearing it when I am no longer pregnant. Highly recommend
- Nic, THE DAILY RIBBED TANK
Soft Ribbed Nursing Tank
Discovered Embrace who has the MOST comfortable nursing camis and bras out of all that I own. I've been living in these the past week and definitely reordering. The fabrics are just so lush and high quality!
- Anabel Chew (Founder of WeBarre)
Couldn’t find a tank softer than this
I am amazed by how the tank lives up to what it says it does. I’m about to pop and it stretches so nicely. Can’t wait to bring it forward to my breastfeeding journey
- Chantelle F., SOFT RIBBED NURSING TANK
Ok, I am sold!
I am obsessed with the material - so luxurious, breathable and comfortable to wear. Also love the halter neckline, really sets it apart from all the other dresses. Thankfully I have a racerback bra that works perfectly under this dress. Love it so much that now I am going to have to buy the tank top too!
- Andrea, THE RIBBED TANK DRESS
Soft-Cup Nursing Bra
Finally got to try the ever soft supremely comfy Embrace nursing bra. It really does live up to the hype. Am in love with it, so easy to pull it down and whip out the milk jugs for micah the milk monster
- Victoria Martin-Tay

Rethinking maternity wear
from the inside out

We are challenging the status quo by creating something better: Quality, Considered, Minimal. The result? Better fit, softer feel and a premium quality that lasts.