Brand & Marketing Lead 

 

Singapore | Full-time | Flexible / Hybrid

Embrace is looking for a Brand & Marketing Lead to lead our global content, creative, creators and partnerships.

We're looking for someone with exceptional creative instincts, a strong aesthetic point of view and a commercial mind. Someone who is constantly noticing what's changing — in content, culture, brands and the way people shop — and turning those observations into ideas that move the brand forward.

This is a hands-on leadership role. You'll work closely with our founder, manage junior team members and external creators, and have significant ownership over how Embrace shows up globally.

 

Content & Creative

• Own the global content strategy, calendar and production pipeline across organic and paid channels.
• Keep us ahead of our content needs globally — always knowing what we're creating next and where the opportunities and gaps are.
• Stay deeply plugged into fashion, culture, creators, brands in both North America and Asia - and how content is evolving across IG and TT.
• Develop fresh concepts, hooks, formats and creative angles for social, paid media, UGC and campaigns.
• Brief and oversee shoots, creators and content production from concept through final delivery.
• Maintain a strong and consistent visual point of view across everything we put into the world.

 

Creative Performance

• Regularly review creative performance across Meta, TikTok and other channels.
• Identify which hooks, messages, formats, creators and products are resonating and why.
• Translate those learnings into new creative concepts and iterations and build a clear feedback loop between learnings and future content pipeline.

 

Influencers, Creators & Partnerships

• Own our global influencer and creator strategy, from gifting and UGC to paid collaborations and longer-term relationships.
• Identify creators who genuinely fit the Embrace brand and build relationships with them.
• Develop thoughtful brand partnerships and collaborations that introduce Embrace to new audiences.
• Evaluate partnerships based on both brand fit and commercial potential.

 

Leadership & Ownership

• Take ownership, manage and develop junior team members across content, social and partnerships.
• Set priorities, maintain momentum and ensure projects are delivered on time and to a high standard.
• Build better systems and processes as the team grows.
• Be comfortable making decisions, solving problems and moving things forward independently.

 

Who we're looking for

You likely have 6 – 10 years of experience across brand, creative, social, content or marketing, either at a consumer brand or a strong creative/advertising agency.

You:

• Have excellent creative judgment and a strong understanding of what makes content compelling.
• Are comfortable using data to make creative decisions.
• Have experience managing people, agencies, creators or cross-functional projects.
• Are exceptionally organised and naturally stay several steps ahead.
• Move quickly and follow through.
• Are proactive. You don't wait for someone to tell you what needs attention.
• Can operate comfortably wearing multiple hats
• Understands both Asia and North American markets
• Are collaborative, grounded and genuinely good to work with.

Experience in fashion, beauty, wellness or another consumer category is helpful, but not essential. We care more about taste, creative intelligence, curiosity, ownership and pace than having followed a particular career path.

 

Note: We don't have a traditional office and work flexibly, but we're a highly collaborative team. You should be based in Singapore and comfortable meeting in person at least once a week, with additional in-person working sessions, shoots and meetings as needed.

 

About Embrace

Embrace is an independent women's essentials brand creating exceptionally comfortable intimates and bra tops from natural, plant-based fabrics.

Founded in 2022, we're a growing global business with customers across North America and Asia and teams in Singapore and North America.

We're still small enough that great people can have an outsized impact. This role is an opportunity to take real ownership of a growing brand, build a team and help shape what Embrace becomes next.

To apply: Please send claire@wearembrace.com your CV along with examples of content, campaigns, shoots or creative work you've personally shaped or directed. We'd love to understand not only what you made, but the thinking behind it.