Login

Get 10% off your first order

Sign up for access to inside scoop on sales, new arrivals, exclusive perks from our brand partners and more good stuff :)

Cart

Your cart is empty

Brand & Creative Lead 


Singapore | Full-time | Flexible / Hybrid


Embrace is looking for a Brand & Creative Lead to build distinctive brand world for Embrace — translating our point of view into compelling stories, creative campaigns, content and partnerships across markets.


We're looking for someone with exceptional creative instincts, a strong commercial sensibility and a real sense of ownership. Someone who is plugged into fashion, culture, content and the brands people love — and, more importantly, knows how to turn those observations into ideas and work that move a business forward.


You'll help shape how Embrace looks, feels and communicates across markets, from brand storytelling and creative campaigns to social content, creator partnerships and product launches. You'll also work closely with our growth marketing associate to ensure our creative work is not only distinctive, but effective.


Who we're looking for

Part brand strategist, part creative director, part exceptionally organized operator — someone who can think about the brand globally, has strong visual taste, and can translate that taste into work that actually gets done.

You likely have at least 6 years of experience across brand, creative, social, content or marketing, either at a consumer brand or a strong creative/advertising agency.

You:

  • Have excellent creative judgment and a strong understanding of what makes content compelling.
  • Are commercially minded and comfortable using data to make creative decisions.
  • Understand how brand strategy, creative direction and marketing work together to build a business.
  • Have experience managing people, agencies, creators or cross-functional projects.
  • Are exceptionally organised and naturally stay several steps ahead.
  • Are proactive, move quickly and follow through.
  • Can operate in a lean, fast-moving business and comfortable wearing multiple hats.
  • Understands both Asia and North American markets.
  • Are collaborative, grounded and genuinely good to work with.


Experience in fashion is helpful, but not essential. We care more about taste, creative and analytical intelligence, and the drive to keep learning and improving.


Note: We work flexibly, but we're a highly collaborative team. You should be based in Singapore and comfortable meeting in person at least twice a week, with additional in-person working sessions, shoots and meetings as needed.


You role will include the following:


Brand Strategy and Creative Direction

  • Build a strong, distinctive brand world across storytelling, visual identity, campaigns and customer touchpoints.
  • Lead creative direction across content, social media, paid creative and brand campaigns.
  • Own the global content strategy, calendar and production pipeline.
  • Keep us ahead of our content needs, always knowing what we're creating next and where the opportunities and gaps are.
  • Stay deeply plugged into fashion, culture, creators, brands in both North America and Asia - and how content is evolving across IG and TT.
  • Brief and oversee shoots, creators and content production from concept through final delivery.


Global Marketing

  • Own the global marketing calendar, coordinating product launches, campaigns and seasonal initiatives across markets.
  • Work closely with Growth Marketing to translate performance insights into stronger creative and marketing decisions.
  • Identify and chase opportunities to grow brand awareness, customer engagement and sales.


Partnerships

  • Lead influencer, creator and brand partnerships, from strategy and outreach to execution and evaluation.
  • Bu ild relationships with creators and complementary brands that genuinely fit Embrace.

     

About Embrace

Embrace is an independent women's essentials brand creating exceptionally comfortable intimates and bra tops from natural, plant-based fabrics.


Founded in 2022, we're a growing global business with customers and a small team across North America and Singapore.


We're still small enough that great people can have an outsized impact. This role is an opportunity to take real ownership of a growing brand, build a team and help shape what Embrace becomes next.


To apply: Please send careers@wearembrace.com your CV along with examples of content or other creative work you've personally shaped or directed. We'd love to understand not only what you made, but the thinking behind it.