Brand & Marketing Lead

Singapore | Full-time | Flexible / Hybrid

Embrace is looking for a Brand & Marketing Lead to lead our global content and partnerships.

We're looking for someone with exceptional creative instincts, a sense of ownership, and strong commercial acumen. Someone who is plugged into content, culture, brands and the way people shop — and capable of turning those observations into action that move the brand forward.

This is a hands-on leadership role. You'll work closely with our founder, manage junior team members and external creators, and have significant ownership over how Embrace shows up globally.

Who we're looking for

You likely have at least 6 years of experience across brand, creative, social, content or marketing, either at a consumer brand or a strong creative/advertising agency.

You:

Have excellent creative judgment and a strong understanding of what makes content compelling.
Are comfortable using data to make creative decisions.
Have experience managing people, agencies, creators or cross-functional projects.
Are exceptionally organised and naturally stay several steps ahead.
Are proactive, move quickly and follow through.
Can operate comfortably wearing multiple hats
Understands both Asia and North American markets
Are collaborative, grounded and genuinely good to work with.

Experience in fashion is helpful, but not essential. We care more about taste, creative and analytical intelligence, and the drive to keep learning and improving.

Note: We work flexibly, but we're a highly collaborative team. You should be based in Singapore and comfortable meeting in person at least twice a week, with additional in-person working sessions, shoots and meetings as needed.

You role will include the following:

Content & Creative

Own the global content strategy, calendar and production pipeline across organic and paid channels.
Keep us ahead of our content needs, always knowing what we're creating next and where the opportunities and gaps are.
Stay deeply plugged into fashion, culture, creators, brands in both North America and Asia - and how content is evolving across IG and TT.
Develop fresh concepts, hooks, formats and creative angles for social, paid media, UGC and campaigns.
Brief and oversee shoots, creators and content production from concept through final delivery.
Maintain a strong and consistent visual point of view across everything we put into the world.
Regularly review creative performance across Meta, TikTok and other channels - as well as sales analytics on Shopify.
Translate learnings into new creative concepts and iterations and build a clear feedback loop between learnings and future content pipeline.

Partnerships

Own our global influencer and creator strategy, from gifting and UGC to paid collaborations and longer-term relationships.
Identify creators and complementary partners (brands and retailers, etc) who genuinely fit the Embrace brand and build relationships with them.
Ideate, develop and present compelling partnership pitches
Execute, monitor and evaluate partnership performance

Leadership

Take ownership, manage and develop junior team members across content, social and partnerships.
Set priorities, maintain momentum and ensure projects are delivered on time and to a high standard.
Build better systems and processes as the team grows.
Be comfortable making decisions, solving problems and moving things forward independently.

About Embrace

Embrace is an independent women's essentials brand creating exceptionally comfortable intimates and bra tops from natural, plant-based fabrics.

Founded in 2022, we're a growing global business with customers and a small team across North America and Singapore.

We're still small enough that great people can have an outsized impact. This role is an opportunity to take real ownership of a growing brand, build a team and help shape what Embrace becomes next.

To apply: Please send careers@wearembrace.com your CV along with examples of content or other creative work you've personally shaped or directed. We'd love to understand not only what you made, but the thinking behind it.