We take wardrobe essentials to the next level.

Our Dreamy Fabrics are
One-of-a-Kind

We understand that a garment is only as good as the fabric it is made from

Wardrobe staples, worn daily, deserve soft, natural and long-lasting fabrics.

When we couldn't find fabrics that met our high standards, we set out to develop our own, made of the finest natural / plant-based yarns in the world: US Supima Cotton and Austrian Micromodal.

The result: next-level soft and breathable fabrics that set us apart from everyone else. Experience the difference for yourself.

In the Media

The Reviews Are In

Soft Ribbed Nursing Tank
Living in these nursing tank tops from Embrace! They are literally the most comfy breastfeeding tank tops I own.
-Melissa Celestine Koh
Love this nursing bra
The fabric is amazingly soft and comfortable. My boobs have been very itchy and hard to please but this bra actually feels nice on. I’m also pumping and my Elvie fits perfectly. 10/10 would recommend!
Jaime, LUXE NURSING BRA
So comfy
It’s true - u forget you’re wearing a bra, that is how comfy it is
- AL, SOFT-CUP NURSING BRA
Exactly what I wanted
What a lovely tank! Gorgeous fabric, flattering cut, perfect length and covers my bra straps. Am looking forward to wearing it when I am no longer pregnant. Highly recommend
- Nic, THE DAILY RIBBED TANK
Soft Ribbed Nursing Tank
Discovered Embrace who has the MOST comfortable nursing camis and bras out of all that I own. I've been living in these the past week and definitely reordering. The fabrics are just so lush and high quality!
- Anabel Chew (Founder of WeBarre)
Couldn’t find a tank softer than this
I am amazed by how the tank lives up to what it says it does. I’m about to pop and it stretches so nicely. Can’t wait to bring it forward to my breastfeeding journey
- Chantelle F., SOFT RIBBED NURSING TANK
Ok, I am sold!
I am obsessed with the material - so luxurious, breathable and comfortable to wear. Also love the halter neckline, really sets it apart from all the other dresses.
- Andrea, THE RIBBED TANK DRESS
Soft-Cup Nursing Bra
Finally got to try the ever soft supremely comfy Embrace nursing bra. It really does live up to the hype. Am in love with it, so easy to pull it down and whip out the milk jugs for micah the milk monster
- Victoria Martin-Tay

In a world of wardrobe basics defined by the fleeting nature of fast fashion, we create garments with a timeless perspective, uncompromising quality, and fabrics that truly last — to wear through all of life's stages.