Embrace was born out of a desire to create essentials that look good, feel good, and do good. 

We want to do our small part in helping make the world a better place for our children.

To that end, we are dedicated to donating a portion of our profits to support causes we feel strongly about. And as we grow, so will our efforts to give back to those in need. 

Our first (and current) initiative is to pledge 5% of our profits to support children's rights - starting from the day they were born. 

In low-income countries where there is lack of clean water and high rates of disease, breastfeeding is especially crucial for babies to survive and thrive. Yet, as many of us know, establishing breastfeeding does not come easy - mamas need support.

The Saving Newborn Lives Program lends a hand by sending healthcare workers to help mamas establish breastfeeding and skin-to-skin contact at their babies’ birth, giving babies the warmth and nutrition needed during the most critical stage: the first 24 hours. This simple, low-cost intervention can save up to half a million newborn lives each year. 

This is just one of the many initiatives by Saving Newborn Lives. For over two decades, they have sought to reach the world’s most vulnerable babies to help them survive the first month of life. To learn more about this Program by Save the Children, click here