Based in Singapore, Embrace is a refuge from fast fashion: a return to quality, intention and comfort. We create premium wardrobe essentials in natural, plant-based fabrics with a focus on intimates and bra tops.
Hi! I am Claire, the founder of Embrace
Creating quality intimates is an exacting craft. It requires balancing stretch without sagging, structure without stiffness, softness without fragility.
It’s a level of precision many brands avoid - because it’s expensive, time-consuming, and deeply technical. But it’s where we chose to begin.
The secret to a truly exceptional garment? The fabric.
As someone who suffers from eczema, I had high standards for fabric. And it’s not just about using natural fibres, but also its structure, breathability, ability to regulate heat and moisture against the skin. These are the details that truly determine comfort and health, yet they’re often overlooked.
When we couldn’t find fabrics that met our standards, we spent a year custom-developing our own, made of the finest plant-based yarns in the world. And from there, we built a collection of beautiful, versatile essentials that are truly made to last.
Embrace is owned by our Singaporean-Canadian family. To this day, we’ve remained entirely self-funded. That gives us the freedom to prioritize what truly matters: quality, integrity, and making things that last.
We’re proud to do things differently — and grateful you’re here to be part of it.
Some key principles that guide our design and production process:
1. A garment is only as good as the fabric it is made from. We knew never to compromise on fabric quality, and how important it was to find high quality fabrics that are soft, natural and long-lasting. We couldn’t find fabrics that met our high standards, so we developed our own, made of the finest yarns in the world: US Supima Cotton and Austrian Micromodal. Our dreamy fabrics are one of a kind. You won't find the same fabrics anywhere else in the world.
2. Less is more. We create comfortable, functional essentials with an overall luxury feel. That means stripping away the inessentials - e.g., lace, underwire, push-up pads - and keeping only the elements that support and empower you to feel comfortable in your skin.
3. Detail is everything. We obsess over every single component, from our plush shoulder straps and underband elastic to the nursing clips and removable pads. That means going through hundreds of options to handpick the best quality components to go into our garments. Every little detail matters - you can see and feel the difference when you wear our pieces.
4. Longevity is sustainability. We've designed every piece to be long-lasting and multi-tasking, made not only for maternity or nursing but for any life stage really. Our hope is that you'd wear our pieces long after baby arrives. The longer you wear a garment, the easier it is on your wallet and our planet.
5. Brand tags stitched to the bra band/fabric are irritating and uncomfortable. So I designed all our garments tag-free. Our brand, sizing and care instructions are printed directly on the garment.
6. It's our responsibility to take care of our planet and our people. Sustainability is a core part of our identity. It is important to us to make the right choice in every stage of production. Our packaging are either compostable / made of recycled materials. We use only natural, low-impact fabrics and require all our factories to be independently audited to ensure workers are paid living wages and there are effective environmental and safety management system in place, amongst other things.
