
Our mission is to create wardrobe basics that are anything but - for those who believe in the beauty of simplicity and uncompromising quality.

Hi! I am Claire, the founder of Embrace
Our story started with a problem no one seemed to solve well: maternity bras.
This matters because designing wardrobe essentials that not only look sleek but also feel comfortable for pregnant and nursing mothers is the *hardest* thing to do.
We nailed it. A big reason for our success was our fabrics. We understood the importance of using soft, breathable and natural and plant-based fabrics that suited our tropical climate.
When we couldn't find fabrics that met our high standards, we spent a whole year developing our own, using the finest yarns in the world.
We then took our iconic fabrics and made them into wardrobe essentials for every woman - because while wardrobe staples are everywhere, true quality is the rarest staple of all. We are here to fill that gap.
To this day, we’ve been entirely self-funded. This gives us the freedom to prioritize what truly matters: quality, integrity, and making things that last.
Today, we are proud to deliver on quality and comfort as a Singaporean-Canadian brand. Thank you for being here and supporting our small business.